The more you read/study/implement/collect/analyze metrics and data, more your interest grows in web analytics.
Data is huge but you need to take care what exactly to look for. Thats the key. An interesting case study I am currently thinking is how do the IT staff measure the benefit being acheived by created a knowledge base articles/quick pointers to issues/help webpage. one User is staying on the web page for 50 minutes and another for 5 minutes, which one is earning benefits to the company? also which one is exiting happily from the website?
Think
Wednesday, January 6, 2010
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