Scribd, the online document sharing site, announced today the creation of a new document format built for the web, dubbed iPaper.
iPaper has been designed to be a new web-based document viewer that is "more like a YouTube video than it is like a PDF." Says Trip Adler, Scribd co-founder and CEO,
Monetized Content
iPaper also allows content publishers to make money from their documents by the inclusion of contextually relevant ads. This optional feature uses ads that are powered by Google AdSense, making iPaper the first application to display AdSense in Flash. Unlike Adobe and Yahoo's recent move to put ads in PDFs, iPaper users don't need to have the latest version of Reader to see the ads - if the PDF is in iPaper format, the ads are there.
Where Scribd.com allows anyone to publish to iPaper on the internet, the Scribd platform allows for the use of the iPaper format either internally or externally. There is an Scribd API for developers to use or non-programmers can use the provided embed code or take advantage of Scribd's new QuickSwitch tool.
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